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Product description

The Callicarpa bodinieri is wonderful piece to add to your garden as it offers seasonal variations that separate itself from other similar deciduous shrubs. Through the latter parts of the winter months it offers wonderful brown colorings, and quickly changes in the spring to a vibrant green.

In mid-summer, small lavender flowers appear which transition into intensely coloured purple berries. One of the most pleasant features is that these berries cling to the branches while the colder temperatures whisk away the now diminished and dry leaves of the autumn.

The Beautyberry is a hardy plant and able to survive in most temperatures of Northern Europe. It is recommended to prune early in the spring before the onset of the new season’s growth.

In order to enable the best growth, the Callicarpa bodinieri is recommended for a location with full sunlight.

Another benefit of the plant is its overall low maintenance. After the first year of initial care and feeding, it will need only an occasional watering. They are also easy to propagate using soft or semi-hardwood cuttings.

For its hardiness and varying beauty, it is a winner of the Royal Horticultural Society’s Award of Garden Merit plant. The color variety through the seasons is inspiring, the autumn/winter season with its bright purple berries contrasting with its brown branches, the spring with its vibrant green leaves and later with lavender flowers. Then finally, its leaves turn into a variety of rose colors in the autumn which contrast with the purple berries.

Beauty Berry

Callicarpa 'Profusion'

Callicarpa 'Profusion'

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Product description

The Callicarpa bodinieri is wonderful piece to add to your garden as it offers seasonal variations that separate itself from other similar deciduous shrubs. Through the latter parts of the winter months it offers wonderful brown colorings, and quickly changes in the spring to a vibrant green.

In mid-summer, small lavender flowers appear which transition into intensely coloured purple berries. One of the most pleasant features is that these berries cling to the branches while the colder temperatures whisk away the now diminished and dry leaves of the autumn.

The Beautyberry is a hardy plant and able to survive in most temperatures of Northern Europe. It is recommended to prune early in the spring before the onset of the new season’s growth.

In order to enable the best growth, the Callicarpa bodinieri is recommended for a location with full sunlight.

Another benefit of the plant is its overall low maintenance. After the first year of initial care and feeding, it will need only an occasional watering. They are also easy to propagate using soft or semi-hardwood cuttings.

For its hardiness and varying beauty, it is a winner of the Royal Horticultural Society’s Award of Garden Merit plant. The color variety through the seasons is inspiring, the autumn/winter season with its bright purple berries contrasting with its brown branches, the spring with its vibrant green leaves and later with lavender flowers. Then finally, its leaves turn into a variety of rose colors in the autumn which contrast with the purple berries.

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Plant specs, care guide & tips

Key features

Hardy
Fast Growing
Low Maintenance
Shade Tolerant

Specifications

Botanical Name
Callicarpa bodinieri var giraldii 'Profusion'
Plant type
Shrubs
Colour
Purple
Eventual Height
1 - 2.5m
Eventual Spread
0.5 - 1m
Hardiness
Hardy
Life Cycle
Perennial
Sun Requirement
Partial Shade
Growth Rate
Average

When to plant

JanFebMarAprMayJunJulAugSepOctNovDec
Planting
Period of Interest

Planting and period of interest times are general guidelines and may vary based on your location and conditions. For best results, consult local gardening resources.

Instructions

Top Tip

Raw beautyberries taste quite bitter, but they can be cooked and sweetened to produce delicious jams and sauces.

How to Water

Water young plants regularly, keeping the soil evenly moist but not saturated. Mature plants can tolerate short periods of drought but need to be watered during particularly dry spells.

How to Plant

Choose a sheltered, sunny spot with moist but well-draining soil and dig a hole slightly larger than the root ball, adding some well-rotted organic matter to the soil. Position the plant in the hole, ensuring the top of the root ball is at soil level. Backfill with soil and compost, firming down gently as you go. Water in well.